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The undergraduate program leading to a BA in Broadcast Communication degree seeks to provide students with the requisite training for future broadcast practitioners who are competent, critical and responsible. The program is designed to equip students with proficiency in the use and application of existing and emerging media that goes beyond the terrestrial Radio and Television and include inquiries in the new and alternative methods of production, distribution and exhibition of audio and audio-visual materials. The program gives Broadcast Communication students grounding in the complex relationship between the micro and macro practices of broadcasting ranging from participative broadcasting at the grassroots level to the intricate web of regional and international broadcasting. The MA Media Studies (Broadcasting) program is focused on how the broadcast media affect the socio-economic-cultural-political life of the people and how these forces in turn shape the media. The program enables the graduate student to critically read both traditional and alternative broadcast text and produce knowledge about the constantly changing broadcast landscape in terms of broadcast industries, texts, and audiences from both a local and global perspective. The Commission on Higher Education uses the CMC Broadcast curriculum as an academic standard for other broadcast academic programs in the country. |